Unifying the brand’s presentation around the world

UPS, offering delivery services around the globe, with drop off centers in majors cities in almost every country, needed a standardized signage and display system to help brand its centers and serve as visible billboards.

Following a study of existing UPS facilities worldwide, GRID Partners developed the identity format, signage system, display fixtures and store furnishing system, and then organized the assets in a brand guideline to be used globally by UPS facilities managers.

The guideline was well received by UPS managers, and the new identity system was successfully implemented in each country with no difficulty.