Take the brand to the world
After achieving solid sales growth among the discerned travelers, TUMI’s next step was to take its brand and products to major markets around the world. To this end, GRID Partners was commissioned to develop a new global prototype store and retail display system.
Based on TUMI’s unique brand and product quality, GP designed a store image that articulates brand attributes of innovation and modern simplicity. A TUMI red feature, as an iconic signature, anchors the brand presence, and, like the products, the display fixtures are meticulously engineered to convey quality details.
The prototype store and display system tested very successfully, and haven been rolled out across US, Europe and Asia.