Improving eyesights around the world

Silhouette, the world’s largest privately own eyeglasses frame manufacturer, is known for its material and performance innovations but was experiencing low brand awareness. GRID Partners was retained to help improve Silhouette’s retail brand experience and presentation.

GP conducted a thorough brand audit in Europe, US and Asia, and helped convert their sales force into brand ambassadors. GP also developed the first branded Eye Spa that offers complete well-being services for the eyes, from preventive and enhancement treatment to eyeglasses. Within the Eye Spa, GP designed an eyeglass display system that personifies lightness, innovation and luxury. The system was designed with cost and flexibility in mind, for use in a wide variety of eyeglasses stores worldwide.