Building a luxury brand from the ground up

Samsonite developed a new “Black Label” line of luxury products for the high end customer, to be sold in uniquely designed and branded “Black Label” stores, GRID Partners was commissioned to design and launch this new store concept in the US.

Built on years of its US retail design experience, GP helped Samsonite value engineer the design, and worked with the client, landlords, city inspectors, fabricators and contractors to realize the new stores in key cities. The new stores were completed on time, on budget, and on target in New York, San Francisco and Boston luxury retail locations