Positioning the brand to be the Number One laptop retailer in Shanghai

Being one of the leading retailers of laptops in IT malls in the Shanghai area, was not enough for MeiCheng. With its goal of becoming the top laptop chain store in all of China, the company commissioned GRID Partners to develop a new retail brand identity to launch the chain stores’ expansion.

GP created the name ‘One Zero’ in reverance to digital language, and an identity and retail design system that showcases a high tech business in a customer-friendly environment. Winner of the Champion Retailer Award in the IT retail industry.