Refashioning brand image season by season
Originally a supplier of women’s apparel in Taiwan, NET launched in the 90s a chain of stores of casual wear for young men and women. NET has since grown to include hundreds of stores in Taiwan, and is rated as one of the most recognizable brands in Asia by Readers Digest magazine.
GRID Partners developed the original identity, retail store design, and in-store visuals for NET’s initial launch, and continues to direct and create the fashion images for the chain’s advertising and store displays each season, insuring a refresh and fashionable image in the minds of consumers. Customers expect and look forward to new and upcoming styles presented by NET.