Setting professional standards of quality in the Shanghai realtor market
As realtors in Shanghai were considered fly-by-night operations due to their lack of organization, business management and public image, “My House”, a real estate development company from Taiwan, chose to lead the way in reversing this public perception.
GRID Partners created the brand name M+, enabling the client to bring its real estate experience, financial knowhow, international business management standards under one roof. Chinese consumers were provided a professional, one-stop shopping experience for all their real estate needs, from new development purchase to buying and selling of existing properties, as well as add on (+) services such as property management, maintenance, decoration, and renovation.
By creating a flexible brand design system that works for stores of varying sizes and shape, Grid Partnrs enabled M+ to franchise their business and develop a chain-wide network throughout China.