Launching an In-house Brand to the public
The Langham Hotel Group from Hong Kong had the in-house brand, Main Street Café coffee, as amenity to the hotel guests. To seize the growing coffee bar business opportunity with its own food & beverage capability, re-launch the brand offering best coffee and casual food to hotel guests and the publics, retained GRID Partners to create the brand identity and its retail presentation.
GP had created a modern brand character of the main street atmosphere to attract the business travelers that would inspire the local crowd, designed all the packaging, trade dress, and store environment to complete the brand experience.
Langham Group has tested the prototype successfully and expanded to freestanding locations in business centers.