Creating a new destination of luxury shopping in Beijing

Lotte is the largest department store brand in Korea highly regarded for its consistently high quality standards and service, Prepared to launch its first overseas store, it identified Beijing as the center of the fast growing China market.

At the time, luxury department stores were non-existent in Beijing. GRID Partners helped set new standards for the Chinese luxury retail by developing Lotte’s emporium of the finest goods and premium service and establishing it as an exclusive, one-stop shopping destination for the residents of Beijing.