An American Bistro

KFC China retained GRID Partners to review its current QSR restaurant design practice, provided alternative design directions to inspire the Chinese consumer.

GP studied the KFC design work from past to present, and its evolution with the market development in China, arrived at a design strategy for a modern, healthy, and comfortable American bistro concept, with “Arts and Crafts” architectural design elements, achieving a “home and hearth” warmth welcoming hospitality experience.

The new design concept had been tested and implemented in various scales in the KFC network.