Grow from Neighborhood to National

JDL was an established local supermarket chain, with hundreds of average size stores serving local communities in Shanghai. The growing economy brought in many national and international competitions, JDL hired GRID Partners to review its current retail presentation to update its image with a better position for business through designs.

GP designed a theme rooted with local flavor and coated with an international style; through the use of colors and graphic icons to define the shop areas, an improved floor plan of well defined paths with focal points help guide customers to shop, and leave an cheerful impression to the shoppers.

The new design system had rapidly implemented chain-wide, changing from a drab looking local chain to an national chain image overnight, immediately won the customers appreciation, the change was so visible and favorable that the Hainan Airlines had acquired JDL as its retail business and planned to go nationwide.