Reinventing from Exporter to Retailer

Learning the profitable opportunity from major retailers in US and Europe as exporter, Test Rite wanted to develop its own retail operations in Taiwan, and hired GRID Partners to design and manage its new brand of retail.

Within 6 months, GP had help defined the business model, merchandise mix, brand image, store design and display, using simple and easy design systems with guidelines to maintain and rollout the store designs.

GP help built the first few prototype stores to train the HOLA team about retail design, set the foundation for HOLA to rapidly built the network in Taiwan and expanded to chain store locations in Mainland China.