Win win for brand owners and retailers

As the proliferation of private label products in stores were confusing customers, Schering-Plough retained GRID Partners to search for opportunities to improve its foot care category sales.

After studying the retail environment and shoppers behavior, GP created an in-store design system that showcases the leader brand “Dr. Scholl’s”, attracts shoppers to the category, and uses improved fixtures and graphics to reorganize product placement by gender and usage. Customers can easily find what they need and make informed purchase decisions. GP’s retail insight improves category presentation of private label products as well, resulting in an overall increase in sales that benefits both store owner and brand.