Pampering travelers to the air

Estée Lauder line of popular products had been selling in department stores across the world. With the fast growing air travelers and increased dwell time at the airport, Lauder wanted to pamper the air travelers before they board the planes, collaborated with the retailer International Shoppe, opened the first freestanding retail outlet at JFK Airport Terminal One.

The store is a dual brand of Estée Lauder and Clinique, designed particular for women travellers, it instilled a sense of fresh, light, open, health and glamour, to encourage customers for trial and interaction, before boarding their planes.