Importing the international gourmet market to Shanghai and China

As the purveyor of premium import foods in Shanghai, City Shop retained GRID Partners to create a new retail experience which would enhance the premium value of its stores.

The theme “Food, Culture, Art” was created to introduce and inspire local Chinese customers with exciting food cultures from around the world. Conveyed through a new brand logo, store magazine, packaging, in-store signage and décor, the revitalized new brand identity has resulted in the recognition of City Shop as the most innovative store in the China’s burgeoning gourmet foods industry.