Creating a trusted and enjoyable buying experience for used cars
Built on its successful know-how of the appliance business, Circuit City launched the first ever organized retail approach to used car sales. It offers shoppers the flexibility to shop on the internet or on the premises, research vehicle specification and history on the spot, no-haggle honest pricing, an open lot full of service-guaranteed cars for test driving, and a friendly sales staff.
Naming this unique offering “CARMAX”, a superstore for cars, GP designed the logo, signage and brand graphics. Carmax represents a breakthrough in used cars retailing, and has successfully been rolled out in many states in the U.S.