Creating a sense of place that enhances economic values

Located closed to the Wuxi Airport and next to a major highway exit, Bailian Outlets Plaza was a multilevel open air shopping center of brand name shops, restaurants, gardens, piazzas, fountains and canal. Client’s vision was to create a Mediterranean atmosphere to inspire Chinese shoppers to come enjoy shop and dine leisurely at their own pace.

Our goal was to create a sense of place, to help shoppers find their way, communicate the information, enrich the environments with signage, graphics, motifs, public art, furniture and accessories to make it a destination of choice for a memorable experience.

The combined success of land planning, architectural design, signage and environmental graphics, retail mix and tenants, helped Bailian Outlets Plaza in Wuxi became one of the highest sales malls in China.