Luxury has a new address at the Bund
Bund, the historical financial district on the HuangPu River bank of Shanghai, is steeped in history and landmark buildings, recent restoration development brought many international high-fashion brands to the Bund. One of the buildings is the original American steamship company headquarters, Ausen wanted to introduce luxury home furnishing from abroad to compliment the high fashion. Nested amongst the most prestigious neighborhood in the world, it will be an address of luxury for the home, brimming with the world’s finest brands, to entice visitors to Explore, Inspire, Enjoy.
GRID Partners were commissioned to brand and design the new furnishing center. Rooted with the landmark building characters, infused with the high-end branding visual design conveying a world-class tradeshow venue, GP named the place IDC Bund, designed an upscale environment that would be attractive to the discerning customers, extended the design to all points of customer touch points, from website to directory, staffs attire to rooftop café, to create a memorable brand experience to the visitors.
IDC Bund brought immediate recognition by the European and American home furnishing industry; enable Ausen to secure many luxury-furnishing brands to this new Center.